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Featured now: Kraków & Małopolska

Rediscover Poland

Discover Kraków and see just how much can surprise you.

Featured in the campaign Robert Lewandowski and Jesse Eisenberg

Discover Kraków
Jesse Eisenberg in the Kraków campaign film.
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Kraków on camera

Locations from the film

Get to know the places and stories behind Kraków's campaign film.

The Royal Castle on Wawel Hill in Kraków.
UNESCO · Heart of the former capital

Kraków · The Royal Castle on Wawel Hill

A figure in royal costume sitting at a table with a sewing machine in a city square.
Once a Jewish town · Today a district of art and cafés

Kraków · Kazimierz

An actor in royal costume in one of the state rooms of the Royal Castle at Wawel.
The Bird Room · Inside Wawel Castle

Kraków · The Royal Chambers at Wawel

The Royal Castle on Wawel Hill in Kraków.

UNESCO · Heart of the former capital

Kraków · The Royal Castle on Wawel Hill

For centuries the seat of Polish kings and the site of their coronations: today one of the most visited monuments in Poland. A Renaissance castle on a hill above the Vistula, standing beside a Gothic cathedral that holds the tombs of Poland's rulers and its most important historical figures, together with Kraków's historic centre it was one of the first sites in the world inscribed on the UNESCO list.

Fun fact
Kraków's historic centre, together with Wawel, was inscribed on the UNESCO list in 1978 among the first 12 sites in the world. Beneath the hill lies the 270-metre Dragon's Den, tied to the legend of the Wawel Dragon.
See UNESCO sites
A figure in royal costume sitting at a table with a sewing machine in a city square.

Once a Jewish town · Today a district of art and cafés

Kraków · Kazimierz

Kazimierz was founded in the 14th century by Kazimierz the Great as a separate town south of Kraków. From the late 15th century, an autonomous Jewish community grew up here around what is now Szeroka Street: by the 1930s, Jews made up as much as a quarter of Kraków's population. After 1989 the district was reborn: today it's alive with galleries, cafés and the antiques market on Plac Nowy.

Fun fact
Kazimierz is part of Kraków's historic centre, inscribed on the UNESCO list in 1978. It's often called "the soul of Kraków" for good reason: Jewish heritage and narrow streets meet the energy of galleries, cafés and nightlife here.
Feel the rhythm of Kazimierz
An actor in royal costume in one of the state rooms of the Royal Castle at Wawel.

The Bird Room · Inside Wawel Castle

Kraków · The Royal Chambers at Wawel

A tour of Wawel's interiors takes you through ten state rooms: from the Envoys' Hall, where thirty carved heads from 1540 are set into the wooden ceiling, to the Bird Room, which served as a throne room in the 16th century. Most of the interiors date from the castle's golden Renaissance period, with elements rebuilt in early Baroque style after a fire in 1595.

Fun fact
The Senators' Hall, the castle's largest and most impressive room, hosted senate sessions, state ceremonies and royal weddings. Today its walls are adorned with 16th-century tapestries from Brussels, the most valuable surviving element of Wawel's Renaissance décor.
Discover the secrets of Wawel

Act III: Kraków

Four figures, one story

Meet the people and stories that connect Poland's heritage, culture and contemporary identity.

Jesse Eisenberg in a red hat in the Kraków campaign film.

Film & stories

Jesse Eisenberg

Robert Lewandowski among the crowd in the Kraków campaign film.

Sport

Robert Lewandowski

Maryla Rodowicz with an obwarzanek (Kraków pretzel) in Kraków.

Culture

Maryla Rodowicz

An actor wearing a royal crown, portraying Kazimierz the Great.

History

Kazimierz the Great

Jesse Eisenberg in a red hat in the Kraków campaign film.

The actor and director discovers

Jesse Eisenberg

An American actor and director who takes on the role of explorer in the campaign, guiding viewers through stories, culture and unexpected connections. Historic cities, UNESCO heritage, creative neighbourhoods and places where the past meets the present are his natural territory.

Discover Poland through stories, culture and unexpected connections. Explore historic cities, UNESCO heritage, creative neighbourhoods, museums, cuisine and places where the past meets the present.

His stories lead to the Royal Łazienki, Warsaw's Old Town, Wawel and Kazimierz, places where history feels tangible.

See UNESCO sites
Robert Lewandowski among the crowd in the Kraków campaign film.

Footballer

Robert Lewandowski

One of the most recognisable names in Polish sport worldwide and a gateway to Poland's active, modern side. It's not just about football: his sporting energy points to the movement and adventure waiting in the mountains, by the water and on the trail, just as much as in the country's vibrant cities.

Follow the energy of sport and discover Poland as an active, modern and surprising destination: from vibrant cities to outdoor adventures, events and places that stay with you long after the trip.

The activity he represents runs through all three campaign destinations: the Vistula Boulevards in Warsaw, the trails around Kraków and the Tricity coastline.

Take on the challenge
Maryla Rodowicz with an obwarzanek (Kraków pretzel) in Kraków.

An icon of Polish music

Maryla Rodowicz

An icon of the Polish music scene since the late 1960s. Her songs, like "Kolorowe jarmarki" ("Colourful Fairs"), span generations, and "Futbol, futbol, futbol" rang out in 1974 at the opening of the World Cup in Munich, before an international audience.

Fun fact
Over 60 years in the business, concerts on four continents and albums released in other languages too: an output rare on a European scale.
Set off on a musical journey
An actor wearing a royal crown, portraying Kazimierz the Great.

The king who rebuilt Poland

Kazimierz the Great

The last king of Poland from the Piast dynasty, known for the saying that he "found Poland made of wood and left it made of stone." In 1335 he founded a separate town near Kraków: Kazimierz, today one of the metropolis's most distinctive districts. In 1364 he also founded the Kraków Academy, the forerunner of today's Jagiellonian University. Kraków was the capital of Poland and the site of the coronation and burial of nearly all Polish kings, whose tombs can still be seen at Wawel today.

His legacy is most visible today in Kraków's Kazimierz district and around the Main Market Square.

Fun fact
It's no coincidence the Kazimierz district bears his name: it was literally his foundation, almost 700 years ago.
Discover Kraków

Discover the region

Beyond Kraków: discover Małopolska

Extend your city break and discover the region around Kraków.

Discover Małopolska
A night view of the Main Market Square in Kraków, the capital of Małopolska.

Małopolska, in southern Poland, combines a rich history, varied landscapes and lively cities. At its heart is Kraków, with its UNESCO-listed medieval Old Town, Wawel Castle and Main Market Square. To the south rise the Tatra Mountains and Zakopane, with national parks and picturesque river valleys rounding out the landscape. It's a region that blends cultural tourism, active holidays in the mountains, folk traditions and sites of historical remembrance.

Nowa Huta

A district in eastern Kraków built entirely from scratch, known for its monumental Socialist Realist architecture, wide avenues and Central Square.

Wieliczka

A UNESCO-listed salt mine about 10 km from Kraków, with underground chambers and chapels.

Auschwitz-Birkenau

A Memorial site about 70 km from Kraków, one of the most important historical sites in Europe.

24 / 48 / 72 hours

Kraków at your own pace

Turn inspiration into a city break full of places, flavours and urban experiences.

  1. Wawel: Royal Castle and Cathedral

    For centuries the seat of Polish kings and the site of their coronation and burial, today one of Poland's most visited monuments and part of the UNESCO list.

  2. Main Market Square, the Cloth Hall and St Mary's Basilica

    Europe's largest medieval market square, with the Renaissance Cloth Hall and the Gothic St Mary's Basilica: the heart of Kraków's historic centre.

  3. Kazimierz and dinner in the former Jewish quarter

    A district founded in the 14th century by Kazimierz the Great, today full of cafés and galleries: a great spot for dinner and an evening stroll.

Wawel Hill in spring.

3 ways to experience Poland

More than a city break

See more, experience more and taste more of Poland.

A road running between rows of trees in a rural landscape.

More to see

Castles, rebuilt Old Towns and UNESCO World Heritage sites, museums that tell the story of these cities in ways you don't expect. Kraków, Warsaw and Gdańsk are just the starting point.

See UNESCO sites
People walking and relaxing on the riverside boulevards.

More to experience

City events, mountain trails, the Baltic coast and train journeys in between: Poland is a country to experience actively, not just tour with a guide.

Plan activities
A breaded cutlet with potatoes, sauerkraut and pickled cucumber on a plate.

More to taste

Pierogi and żurek alongside Michelin-starred restaurants: Polish cuisine in Warsaw, Kraków and Gdańsk blends tradition with a modern dining scene.

Check out Polish cuisine

4 travel styles

Discover Poland your way

Choose the travel style that suits you: from family trips to business travel.

An adult and a child hiking along a rocky mountain trail.

With family

Science centres, museums that teach through play, dinosaurs and underground gold mines: Warsaw, Kraków and Gdańsk are full of ideas for a trip with young children and teenagers alike.

A person with a backpack looking out over a mountain landscape.

Solo

Architecture that surprises, cycling trails, flea markets full of local crafts: Warsaw, Kraków and Gdańsk at whatever pace you like, with no one else to answer to.

A smiling couple sightseeing in the city.

For couples and culture lovers

Wawel, Old Towns, museums, and dinner at a good restaurant in the evening: a cultural weekend for two, at whatever pace you like.

A woman in a suit using her phone, with the Palace of Culture and Science in the background.

Business trip, more to discover

Warsaw, Kraków and Gdańsk aren't just meeting-room destinations. After the conference, stay one more day: the Old Town, museums and great food are closer than you think.

Poland with family

Explore ideas for planning a holiday adventure for young children, demanding teenagers and adults alike. There's plenty to choose from, but one thing's for sure: no one will be bored.

Fun fact
Fabryka Robotów Museum of scrap sculpture in Moszna is the only place of its kind in Europe for sci-fi and fantasy fans.

Copernicus Science Centre

A great place for the whole family: interactive exhibits, educational labs and a planetarium can keep young and old absorbed for hours.

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Robots' Museum

The only place of its kind in Europe for sci-fi and fantasy fans: the creativity and scale of the exhibits impress everyone.

Read

JuraPark in Krasiejów

Coming face to face with dinosaurs is a thrill for children and adults alike, as are the 3D Time Tunnel, the Emotion Cinema and the Prehistoric Oceanarium.

Read

The Gold Mine and Medieval Technology Park in Złoty Stok

Gold-rush thrills, a Medieval Technology Park unique in Europe, an underground tram ride and an underground waterfall.

Read
See the Copernicus Science Centre

Poland solo

Or maybe you'd rather travel solo: to unwind, catch up on your reading, or meet other travellers who like doing things their own way? Find out where to discover interesting places, and where to combine activity with quiet time in nature.

Fun fact
Wrocław was once named Europe's best tourist destination.

Icons of Polish architecture

Contemporary architecture is transforming the face of Polish cities: you don't need to be an expert to be won over by the striking shapes of its concert halls, museums and stadiums.

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Poland by bike

Cycling offers freedom and a different perspective on sightseeing. The cycling trails deliver unforgettable views and the simple joy of the ride.

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Shopping, differently

Hunting for one-of-a-kind souvenirs can be an adventure in itself: flea markets, antique fairs, design shops and regional craft stores are all a chance for a unique find.

Read

Wrocław for the weekend

Wrocław, once named Europe's best destination, is a great spot for a weekend trip full of unexpected discoveries and inspiring encounters.

Read
Discover Poland

Poland for two

Active, romantic or fun-filled: travelling as a couple is a great chance to share impressions in real time and experience adventures together, both planned and unexpected.

Fun fact
Wrocław's Lovers' Bridge, Kazimierz Dolny and Moszna Castle are among the most romantic places in Poland.

Ski-Raft: raft trips in Bardo

A touch of adrenaline amid the stunning scenery of Lower Silesia: round off the ride with a barbecue and a visit to the Folwark Szyfrów estate.

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For lovers

Wrocław's Lovers' Bridge, charming Kazimierz Dolny or the fairy-tale Moszna Castle: some of the best spots for a romantic getaway for two.

Read

Unconventional city vibes

Urban folklore, creative ferment and quirky cafés in neighbourhoods like Warsaw's Praga, Kraków's Kazimierz or Katowice's Nikiszowiec.

Read

Encounters with art

Discover the world of art together and share your impressions as you go: find out where to learn about the history of Polish avant-garde and the latest art trends.

Read
See Poland's most romantic places

Poland on a business trip

A business trip isn't only about work. It's worth minding your work-life balance and combining your obligations with discovering new places, so the trip brings more than just business results.

Fun fact
For the first time ever, Poland has a Michelin Guide covering the whole country.

A breather from your obligations

In Warsaw on business with a free afternoon? An hour's train ride takes you to Łódź for a mini city break.

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A trip with taste

Where to celebrate signing a contract, or invite business partners to dinner? You'll find restaurants serving genuine culinary artistry in each of the campaign's three cities.

Read

After hours

It's worth extending your business trip a little to see the city's weekend side: new trails and the atmosphere of corners you won't see from the conference room window.

Read

Stay in the know

A business trip is a chance to discover new places and broaden your horizons: check out what's happening right now in the city you're heading to.

Read
Check out Michelin-listed restaurants

Campaign trail

Campaign destinations

Follow the campaign as it unfolds across Poland and revisit earlier chapters any time.

Castle Square and the Royal Castle in Warsaw.
Previous destination

Warsaw & Mazovia

A previous chapter of the campaign, still fully open to explore.

Discover the destination
A cobbled street in Gdańsk's Main Town.
Previous destination

Gdańsk & Tricity

A previous chapter of the campaign, still fully open to explore.

Discover the destination
An actor in royal costume in Kraków's Kazimierz district.
Active now

Kraków & Małopolska

The campaign's current chapter: royal heritage and unexpected energy.

Ready to discover more?

Continue planning your trip with guides, destinations and practical information from Poland.Travel.

Discover Poland.Travel